Friday, September 11, 2009
Hypocrisy You Now Have A Face, Well Two Faces Actually...
I've seen a couple commercials lately that seemed to be head-scratchers as far as the spokesperson was concerned. First came a T-Mobile commercial starring self-proclaimed tech-phobe Whoopi Goldberg. She constantly talks on The View of her disdain for Twitter and Facebook, that she never uses email and, the real clincher... that she hates cell phones. But here she is, cell phone in hand, glasses on the tip of her nose, trademark know-it-all smirk on full display, holding T-Mobile's new myTouch cell phone. Odd choice. 
And then tonight, comes odd choice number two: What Not To Wear's Stacy London. Now, I really don't like Stacy London to begin with. I find her to be rude, pompous, and obnoxious. Her put-downs of people on her show are mean-spirited and hurtful and I just don't find it entertaining. Lately she has been raking in piles of endorsement cash on everything from Pantene to Woolite (and these make sense to me). But Lee Rider jeans? Lee... the ugliest, cheapest, least flattering jeans around? These are mom jeans. You want to look ten years older and desperately unfashionable? Get some Lee Jeans. So, what these two woman clearly have in common besides their unbridled smugness is their love for money. Reputation-be-damned... if you've got a product to promote, any product, doesn't matter what it is, and you are looking for a celebrity endorsement, these are your ladies! They'll paste a smile, put their bitter, smug attitudes on the back burner and claim your product is the second coming.
